Life initiated me early.
At 13, I had sleeping pills prepared by the bedside, ready to leave this world.
At 14, I fled an abusive home, boarding a plane to a country Iād never seen.
At 18, I had lost faith in everything. The world felt cold, transactional, and hostile.

It was a gap year in Paris that saved me.
I went on an existential quest searching for the answer to what Camus calls the "one truly serious philosophical problem."
Is there anything left in this world that makes life worth living?
I found the answer in the museums.
While my art history classes moved through the timeline of the past, I was looking at a timeline of human defiance.
I saw that every great artist was someone who had hacked the Matrix
of their time.
The world demanded they see things as everyone else did, but these artists rebelled and answered with a defiant "no."
They invented new ways of seeing.
That was my first awakening.
I could invent a new way of seeing.

Volunteering at The Louvre
Later, at London Business School, I learned how to materialise formless ideas into form: tangible, viable businesses that change lives.
My real laboratory was at the intersection of Art and Tech. I wanted to democratise the ānew ways of seeingā that had saved me in Paris. But when I tried to do this through traditional avenues interning at auction houses and galleries, I hit a wall. The key players in the art world built it as one that intentionally excludes, one that gate keeps art as a financial asset and uses intellectual snobbery to deter art appreciation from the masses.
I realised that if I truly wanted to create impact, I had to understand the psychology of the collective unconscious, the hidden forces that gather, hold, and direct human attention at scale.
This search led me to a Digital Marketing career.
While freelancing for an agency, I helped Silicon Valley tech brands, eCommerce stores, and fashion labels hit 6 and 7 figures in months.
To me, the best kind of marketing is alchemy. It's the art and science of turning brand stories into living mythologies that move hearts at scale.


I was in a different kind of darkness now. Burnout. My body kept breaking down and I was sick every two weeks.
This forced me to examine the logic of what I had actually built.
In an altered state of consciousness experience, I realised I hadn't been the architect of my life. My ego had built my business based on unconscious trauma responses from childhood.
It was a machine designed to silence the inner voice that said I wasn't worthy of love unless I was useful. My worth was validated in every crisis I solved. I had commercialised my people-pleasing, and I was paying for it in energy, health, and time.
I had been asleep this whole time.

Relativity, M.S.Escher.
"Our deepest unconscious patterns and beliefs, installed by society, culture, and upbringing, were encoded before we turned seven."- Dr. Bruce Lipton

I experimented with everything that promised to peel back the layers of the unconscious: plant medicine, somatic work, shamanic drumming, breathwork, meditation, and other techniques taught by different ancient traditions and Mystery Schools, etc.
The conclusion was undeniable: our unconscious is a hidden superpower.

Training with the co-founder of NLP (Neurolinguistic Programming), Richard Bandler

This is the ultimate secret: The unconscious intelligence is older than language and logic and wiser than any AI algorithm. This is why society keeps us in the Cave. The gatekeepers of the Matrix need us chained to these meta-realities so we never turn around to see the truth. If every individual accessed their 10,999,950 bits of unconscious intelligence, the old structures would collapse.

At 29, Iāve been called to share the keys found during a decade of my descent and experimentation with the raw power of the unconscious.
This mission has become urgent with the arrival of AI and a global epidemic of burnout, depression, and disconnection. AI will outcompete our 50-bit conscious mind. It has already mastered the logical mental models of the world's greatest thinkers. It can calculate, rationalise, and strategise.
But AI cannot tap into the power of the unconscious. It cannot dream. It cannot feel. It cannot access your body's intelligence. It cannot sense our intuition.
It will never do the deep, sacred soulful work that makes us human.
I am here to help you awaken the genius within, to reconnect you with the 10,999,950 bits of wild, sacred, creative unconscious intelligence that no AI or algorithm can touch.


